Avirex: Continuous Growth
By: Boyd Davis

Avirex celebrated its 25th anniversary by showing off its latest collection of sportswear during the Fall 2000 New York season.

And if you are wondering where they have been in the past 25 years - our servicemen and women have been wearing their clothes! Avirex is better known at the Pentagon than the fashion runways. The company has been contracting to the US military forces - Army, Navy, Air Force, Marine Corps, the US Coast Guard and NASA since its existence. The classic bomber jackets worn by military pilots is one of the mainstays of the Avirex line.

Building on their strength of being a established brand in a niche market, Avirex took a path less travelled in their logo strategy. Avirex is establishment with its Washington connection and all. On the runway, they became anti-establishment, deconstructing and reconstructing their logo.

The clothes became streetwear, with an appeal to the Ivy League students and the hip-hop wannabe's. It's no longer Tom Cruise at Top Gun but Tom Cruise in Risky Business.

Website: www.avirex.com

Address:
SHOWROOM
15 W. 39th ST 12th Floor
New York, NY 10018
Tel: 212.575.1616
Fax: 212.575.1636

HEADQUARTERS
33-00 47th Avenue
L.I.C., NY 11101
Tel: 718.482.1860
Fax: 718.482.1881

Press for AVIREX
Q MEDIA
Kenneth Loo
180 Varick Street 13th Floor
New York, NY 10014
Tel: (212) 807-7445
Fax: (212) 807-8999