NEW YORK, Sep 8, 2006/ FW/ --- Young, fresh and a breath of fresh air is what BCBG dished out to showcase Spring/Summer 2007, Max Azria hit the perfect pitch for the season.

Staying true to being BCBG, French acronym for ‘Bon Chic, Bon Genre’ which translates to Good Style, Good Attitude, a mouth watering collection of eyelets with the perfect combination of lace and embroidery, Max Azria’s 38 exits is for the young and the young at heart.

Light and airy pieces that can go from Malibu, New York, Miami and the European coast lines which can take you from day to evening with a simple change of accessory or footwear, Max Azria reintroduced to a new generation the loveliness and sweetness of the 1950s recreated with modern silhouettes.

This line offers femininity and romance all rolled up into one sweet package with easy dresses that doesn’t constrict, but instead screams effortless chic!

Layering, embroidery, pintuck and ruffles are the detailing that embodies the pieces in just all the right places. Conquistador shorts and minis that reach just above the knee, spaghetti strap floor-length gowns and sheath dresses that are easy to wear – they are both beautiful and highly covetable.

Soft pastels make up the color palette from pale chiffons to sun-dried cotton voile and of course linen.

With BCBG being such a household name, it doesn’t take a genius to know why and how. It’s simply because, Max Azria knows how and what to cater to his target market.

And when this line hits the storefront windows come Spring/Summer 2007, FW’s guess is that people will yet again love what they see!

BCBG Max Azria

BCBG Max Azria

BCBG Max Azria