Betty Jackson: A Directional Classicist
(Photo below: Betty Jackson on the runway, Fall 2001.

Born in Lancashire (1949), Betty Jackson started her fashion career as a fashion illustrator during her senior year (1971) at the Birmingham College of Art.

She did that for three years, and then she moved on to get her "hands-on experience" as a design assistant.

In 1981, ten years after graduation, she struck on her own, and founded Betty Jackson Ltd.

Described by the British Fashion Council as a "directional classicist" Betty Jackson's style of dressing is based on comfort and relaxed style.

Leaning heavily on unstructured separates and daywear, Betty Jackson's creations are usually soft and feminine.

She usually gets her inspirations from colors and patterns, imagining it being worn by a woman, and then designs around that palette.

Easy, contemporary and liberated clothes are the adjectives that describe Betty Jackson's work.

"My work is understated and easy. I do not like formal dressing and I always try to achieve a relaxed and casual look. The mix of texture and pattern is very important and we work with many textile designers to have specialness and exclusivity on fabrics. Unexpected fabrics are often used in simple, classic shapes." -- Betty Jackson (St. James Fashion Encyclopedia)

Through the years, Betty Jackson has diversified her business to include home furnishing, accessories and knits.

Fall 2003 Photo by FW

Fall 2001 Photo by Javier Mateo

Website: www.bettyjackson.com

College:
Birmingham College of Art
Company Began: 1981
Awards:
British Designer of the Year 1985
MBE from Queen Elizabeth in 1987
Royal Designer for Industry 1988

Address:
BETTY JACKSON
1 Netherwood Place
Netherwood Road
London W14 0BW
United Kingdom

Contacts:
BETTY JACKSON
Buyer: Sarah-Jane Fanciullacci
Tel: +44 (0) 20 7602 6023
Fax: +44 (0) 20 7602 3050
Email: sarah-jane@bettyjackson.com

Press: Amber Pepper
Brower Lewis PR
Tel: +44 (0) 20 7935 2735
Fax: +44 (0) 20 7935 2739
Email: amber@browerlewispr.com