It all started with a motorcycle trip during the 1980s. Dalmau brothers Custo and David went around the world! They discovered different cultures and got fascinated by it.

Southern California, specifically the surfers caught their attention and gave them such an impression - their way of life, setting their own trends, they were "in fashion", but they were also out of it, and does not follow the whim of New York, London, Paris nor Milan.

In short, the surfers had their own "fashion culture." It was quite innovative.

Upon their return to Spain, they started designing T-shirts, based on what they had seen, mixing images and impressions. The designs were not "exact" replicas of a certain culture nor landscape. It was how the Dalmau brothers saw it, juxtapositioned on print and silk screen.

The result, a T-shirt design that did not exist in Spain and on a certain level, nowhere in the world. They called the label Custo of Barcelona, because it sounded more exotic than David of Barcelona. In time, it just became Custo Barcelona.

First, it was a craze, caught in a wildfire. From Spain, they reached London and New York, now, it is all over the world! It's no longer a wildfire fad which can be extinguished. It is now a steady flame with still a lot of steam left for it to continue.

Fall 2007 (Photo by Giovanni Pucci)

Fall 2006 (Photo by Giovanni Pucci)

Backstage Coverage:

www.custo-barcelona.com

Address:
CUSTO BARCELONA
Enrico Granados, 32 Interior
Barcelona, Spain 08008
Spain
Tel: +34 93 45 26 500
Fax: +34 93 45 26 501

New York Address: CUSTO BARCELONA
472 Broome St.
New York, NY 10013

Buyers Contact:
Contact: Alfonso Paradinis
T: (212) 941-8811

NEW YORK PRESS:
DEBORAH HUGHES INC.
Contact: Deborah Hughes
311 West 43rd St.,
Suite 1102
New York, NY 10036
T: 212-727-2220
F: 212-727-2121

New York Showroom
230 W. 39th St. 3rd Floor
New York, NY 10018

LOS ANGELES PRESS:
HSM
Contact: Serene Cicora
7024 Melrose Ave.
2nd FL #430
Los Angeles, CA 90036
Tel: (323)848.9300 x 116
Fax: (323)525.2425