DALLAS, Apr 5, 2004/ FW/ --- Call it a marriage of creativity and glamour. Famed jeweler H. Stern is teaming up with Diane von Furstenberg to launch a jewelry line inspired by the designer’s lifestyle, personality, and personal experiences over the years.

The line will be marketed under the label, “Diane von Furstenberg by H. Stern” created in 18k gold, and will incorporate dramatic shapes, the avant-garde craftsmanship that is a hallmark of H.Stern, and unusual and innovative uses of precious gemstones and diamonds. The new jewels will be priced between $600 and $35,000.

"It was always a dream to be involved in designing jewelry but it had to be with the right company. I spotted H.Stern more than 20 years ago, for their very fine quality, workmanship and designs. I approached them, and finally seduced them ... I wanted to work with them and am VERY excited about this collaboration," said Diane von Furstenberg in a statement.

Roberto Stern, President and Chief Designer of H. Stern described Diane von Furstenberg as a pioneer, a ‘self-made woman’ who started at a time when self-made women did not exist.

“She’s a great women’s wear designer, a businesswoman with a powerful, yet feminine aura surrounding her,” Mr. Stern said in a statement.

The Diane von Furstenberg by H. Stern Collection will be previewed to the press in June 2004, and available for the consumer at the H. Stern Flagship on Fifth Avenue in New York City the following October. H. Stern will support the collection with an advertising campaign beginning with October fashion and lifestyle magazines. International launches of the collection will follow.