Ford Fashion Focus
Ford Fashion Focus
Ford Fashion Focus
Ford Fashion Focus
Ford Fashion Focus
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Heavy-Metal Fashion
Written by: Sara Nolan
New York, Feb 11, 2001/ Fashion Wire Daily©/ --- It's not everyday that vividly colored
Ford cars and scantily dressed models crowd the floor space at New York's tony Cipriani
restaurant. But that's exactly what happened last night at "Fashion in Focus," an event
showcasing designs by eleven up-and-coming names that borrowed both ideas and elements from
the Ford Focus.
Here's the general idea: Young designers who might not otherwise participate in Fashion
Week festivities were given a chance to design several looks based on the materials and
technology behind the car (read: floormats for skirts, rearview mirrors on shoes, airbags for
dresses). The designer who receives the most online votes for the best use of materials wins
a Focus. In the running are David Rodriguez, Geova, Keni Valenti, Pixie Yates, Charles
Chang-Lima, Leonardo Borghi, Tracy Feith, DDC Lab, Alexandra Lind, Debra McGuire and
accessories designer Ipa-Nima. (Votes are still being tabulated.)
The build-up to the show -- during which time the usually-staid establishment filled up
with fashion and advertising types (no small number of them puffing cigars) -- was encouraged
by a grainy documentary-style video that followed the designers through every step of the
project from visiting a Ford plant, to a list of materials requested, to showroom sketches,
to a photo shoot at Manhattan's Navy Yard, to a time-lapse sequence of Cipriani's transformation.
Needless to say, the show was warmly welcomed. In fact, the looks -- an odd number of which
seemed to think hot pants are fall fare -- were greeted with catcalls and cheers. That
enthusiasm could have had something to do with the fact that the models were on a raised,
Plexiglas-paneled catwalk, allowing for quite a revealing view.
Or maybe it was just the idea that, for once, fashion wasn't taking itself so seriously.
Ivana Trump seemed tickled by the event, giggling for cameras as she posed with Aerosmith's
Steven Tyler. The pouty rocker quipped, "I'll never think about driving the same way again."
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Ford Fashion Focus
Ford Fashion Focus
Ford Fashion Focus
Ford Fashion Focus
Ford Fashion Focus
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