DALLAS, Apr 23, 2007/ FW/ --- When Giorgio Armani dressed Richard Gere in the now classic 1980 movie, ‘American Gigolo’, fashion pundits dubbed the film as ‘Armani for the masses.’ Armani became a household word, which meant that the then six-year old label has arrived.

Twenty-seven years had passed since 1980. Today, the Armani label is a class on its own – still independent with several product lines and labels. It has become a fashion empire that sets standards. The phrase ‘Armani for the masses’ has taken on a different meaning.

Last February in Milan, when the Italian design maestro unveiled his Fall 2007 womenswear collection, once again that phrase took another meaning, this time in relation to the collection.

Proposing suits and dresses with slim silhouettes but ample space to grow with the ovate shaped skirts, Giorgio Armani made sure that a woman will look good whether she is size zero or 14.

Short cropped bolero jackets, the trench coat cut amply whether it was double or single breasted and the coat jacket given a slight sheer around the waistline area, Giorgio Armani’s interpretation of outerwear can be worn by women from all ages and different sizes.

From daywear to eveningwear, there was restraint in using embellishments. A butterfly brooch, a flower, a string of costume jewelry, Giorgio Armani wanted the woman to shine and take center stage.

This is a signature Armani collection, timeless and sartorial. The rolled hemlines gave it volume. The thin and wide belts emphasized the waist. Together with the ovate shape of the skirts, it made sure that the woman has an hourglass figure.

Hence, this is the democratization of Giorgio Armani. Every woman looks good, whether she’s a size 4 or 14. This is ‘Armani for the masses,’ for the million well dressed women who believe that size zero will remain proverbial.

Giorgio Armani

Giorgio Armani

Giorgio Armani

Giorgio Armani