Marithé + François Girbaud: Innovative & Forward Thinking
Photo below: François Girbaud (R)and Marithé Girbaud on the runway Spring 2007.
Photos by Giovanni Pucci
Founded by François Girbaud and Marithé Bachellerie, Marithé + François Girbaud is
a denim and sportswear label which has its roots from the late 1960s.
It is one of the first labels which specialized in denim and in a roundabout way,
the youth culture with a "dash of forward-looking politic that
would speak to the needs of everyday people."
"Thirty years later, that political urgency still seems to infuse the design sensibility of
Marithé + François Girbaud.
Girbaud and his partner Marithé Bachellerie, have built the
label's reputation around around denim-the wardrobe of the working man-but at
the same time have been relentless innovators in the areas of fabric, fit and
finish." (From
www.girbaud.com)
The label, while approaching its fourth decade continue to be a main force in urban wear.
New urban wear designers might come into existence, yet Marithé + François Girbaud
continues to expand its market share because of the designers had never stop breaking new
grounds in this niche market.
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