Jimmy Choo: Continuous Growth
By: Boyd Davis
Photo below: Sandra Choi(L), Designer for Jimmy Choo.

Behind the label Jimmy Choo are two women - Tamara Yeardye who founded the company in 1996 and Sandra Choi, Creative Director and designer of Jimmy Choo shoes.

Very fashion-forward and cutting edge design make Jimmy Choo shoes the most sought-afer footwear by celebrities and fashionistas, rivaled only by Manolo Blahnik. On TV and in the fashion world, they are colloquially called "Jimmy's," which gives an idea how much it has permeated the pop culture.

Sold in high-end retail stores worldwide, plus four stand alone Jimmy Choo stores in London, New York, Beverly Hills and Las Vegas, both Tamara Yeardye and Sandra Choi keep the high end image of the product by adopting a highly selective approach to the visibility of the merchandise. The ultimate luxury in retail - that's what Jimmy Choo shoes are all about.

Academy Awards 2002 Photo by: Jennifer Graylock

Fall 2002 Photo by: FW

Website: www.jimmychoo.com

Head Office:
JIMMY CHOO
6 Pont Street
London SW1X 9EL
UNITED KINGDOM
Tel: +44-207-235-6008
Fax: +44-207-235-7868

Press:
UK Press Office
Brower Lewis PR
74 Gloucester Place
London W1H 3HN
Tel: +44-0-207-935-2735
Fax: +44-0-207-935-2

New York Press Office
Harrison & Shriftman
55 West 39th Street
New York, NY 10018
Tel: (212) 840-5110
Fax: (212) 840-8488

Los Angeles Press Office
GCI Communications
7990 Briar Summit Drive
Los Angeles, CA 90046
Tel: (323) 650-1455
Fax: (323) 650-1458