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Preen: Hip & Edgy
By: Boyd Davis
Photo below: Justin Thornton and Thea Bregazzi of Preen on the runway, Fall 2001.
Photo by Javier Mateo
DALLAS, Dec 21, 2000/ FW/ --- Justin Thornton and Thea Bregazzi's Preen debuted at the London Fashion Week scheduled
show during the Spring 2001 season, and since then the duo has continued to wow the fashion
world with their modern Victoriana look.
Launching their label in 1996, it took them only a year to establish a stand alone shop
at Nottinghill.
Two years later (1998) Preen went whole sale, and before the turn of the millennium (1999),
they opened two shops in Tokyo.
Hip and edgy, Preen's target market is from late teens to early 30s.
Their design influence spans not only decades but centuries - from early Briton, to Victorian
to punk trash.
A proponent of deconstruction and reconstruction of garments, the duo would rather call
it "recycling," an idea that goes back when Justin Thornton was a graduate
student working for Helen Storey.
The duo is known for their use of antique fabric - battered leather, lace, tulle, glazed cotton,
mixed with vintage trims - old jewellery, buttons, etc.
The luxurious antique fabric and accessories are transformed into urbanwear.
Is it vintage clothing? No...
It's "recycling" vintage clothes and trims, and making them entirely new clothes and
designs.
Click on image to read the review and view the collection.
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See the Preen runway shows:
Spring 2007
Spring 2006
Fall 2005
Spring 2005
Spring 2004
Spring 2002
Fall 2001
Spring 2001
College : Isle of Man
Company Began: 1996
Address:
PREEN BY THORNTON BREGAZZI
5 Portobello Green
281 Portobello Road,
London W10 5TZ
United Kingdom
Contact:
Buyer: Yasmin Dexter
Tel: +44 (0) 20 8964 9995
Fax: +44 (0) 20 8964 9940
Press: Relative PR
Press: Justine Fairgrieve at Relative PR
Tel: +44 (0) 20 7704 8866
Fax: +44(0) 20 7704 8877
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