FW HOME   |    BLOGS   |    MEMBER LOG IN   |    SUBSCRIBE

Preen: Hip & Edgy
By: Boyd Davis
Photo below: Justin Thornton and Thea Bregazzi of Preen on the runway, Fall 2001.
Photo by Javier Mateo

Preen DALLAS, Dec 21, 2000/ FW/ --- Justin Thornton and Thea Bregazzi's Preen debuted at the London Fashion Week scheduled show during the Spring 2001 season, and since then the duo has continued to wow the fashion world with their modern Victoriana look.

Launching their label in 1996, it took them only a year to establish a stand alone shop at Nottinghill.

Two years later (1998) Preen went whole sale, and before the turn of the millennium (1999), they opened two shops in Tokyo.

Hip and edgy, Preen's target market is from late teens to early 30s.

Their design influence spans not only decades but centuries - from early Briton, to Victorian to punk trash.

A proponent of deconstruction and reconstruction of garments, the duo would rather call it "recycling," an idea that goes back when Justin Thornton was a graduate student working for Helen Storey.

The duo is known for their use of antique fabric - battered leather, lace, tulle, glazed cotton, mixed with vintage trims - old jewellery, buttons, etc.

The luxurious antique fabric and accessories are transformed into urbanwear.

Is it vintage clothing? No...

It's "recycling" vintage clothes and trims, and making them entirely new clothes and designs.

Click on image to read the review and view the collection.

Preen
Spring 2005

(Photo by FW)
Preen
Spring 2007

(Photo by FW)

See the Preen runway shows:
  • Spring 2007
  • Spring 2006
  • Fall 2005
  • Spring 2005
  • Spring 2004
  • Spring 2002
  • Fall 2001
  • Spring 2001
  • College : Isle of Man
    Company Began: 1996

    Address:
    PREEN BY THORNTON BREGAZZI
    5 Portobello Green
    281 Portobello Road,
    London W10 5TZ
    United Kingdom

    Contact:
    Buyer: Yasmin Dexter
    Tel: +44 (0) 20 8964 9995
    Fax: +44 (0) 20 8964 9940

    Press: Relative PR
    Press: Justine Fairgrieve at Relative PR Tel: +44 (0) 20 7704 8866
    Fax: +44(0) 20 7704 8877

    Previous: Prada Next: Pringle of Scotland
    Start Fashion Designers End Fashion Designers

    Written Dec 21, 2000, Last updated Sep 19, 2006 fashionwindows.com,Inc© 1997-2009

    Home | Windows Gallery | Visual Merchandising | Fashion Designers | Mannequins |

    Another page maintained by
    Sheiglagh© the AI Program.
    Terms of Use | Privacy Policy
    Sheiglagh All content copyright 1997-2009
    All rights reserved.
    FashionWindows.com,Inc.