Sean John: From Rap To Fashion
By: Boyd Davis
Photo below: Sean "P.Diddy" Combs during the 2004 CFDA Awards when he won Best Menswear Designer of the Year.
Photo by Tina Paul

Born in Harlem, New York in 1979, Sean Puffy Combs was still a student at Howard University when he popped into the music business in 1991. He was a rapper/musician first, and then he launched his own music label - Bad Boy Entertainment in 1993. He recorded his own songs and was also launching new talents at the same time.

As the saying goes, music and fashion goes hand-in-hand, and pretty soon, Sean Puffy Combs was seen attending the runway shows in New York, Paris and Milan. In 1998, he launched his fashion label, Sean John, which is his first and middle names.

Geared towards teens and young adults, Sean John is a high-fashion urban street wear line, which is not surprising, because that is the base of Sean Puffy Comb's following in the music business.

In 1999, the clothing line made its debut in Bloomingdales, Macy's, Belk's and Fred Segal.

During the Fall 2001 season, when Sean John was due to debut at New York Fashion Week, Sean Puffy Combs was hitting headline news with a very high profile case in New York. As a show of professionalism as a designer, he went straight from the courtroom to the show.

His much publicized romance with Jennifer Lopez also hit the headlines. And as the alledge bribery case ended, his relationship with J.Lo also ended.

Since then, Sean Combs had dropped his moniker “Puff Daddy” and legally changed it to “P. Diddy.”

The label Sean John had grown to a $450 million business as of 2005 in the U.S.

In 2004, Sean “P. Diddy” Combs was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year.

In 2005, Combs partnered with Weld Wheels Industries and Weld Racing to introduce the Sean John Wheel Collection - a high-end, quality alternative to mainstream custom wheels.

He was also declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN.

Fall 2003 (Photo by Gruber)

Fall 2002 (Photo by Dimitrios Kambouris)

Website: www.seanjohn.com

Buyers:
Theresa Scott
Tel:(212)869-6686

Press Contact:
Hampton Carney
Cullen Conly
PAUL WILMOT COMMUNICATIONS
Tel: (212) 206-7447

Rob Shuter
DAN KLORES PR
Tel: (212)981-5235

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