An assistant buyer at clothier Louis Boston, Seeley wore her new T-shirts
to work. The T-shirts caught the eye of Debbie Greenberg, President of Louis
Boston. Sensing the opportunity to give her clients more one-of-a-kind
merchandise, Greenberg encouraged Seeley to sell the T-shirts in the Louis
women's department.
"What grabbed me about Stephanie's T-shirts," says Greenberg, "is that
they represent an important movement in youth fashion -- individuality. She
has taken these basic white T-shirts, reconstructed them with vintage patterns
and hand-stitched tailoring for a completely artisan look, which is of the
moment and fresh."
The T-shirt collection fit in so easily at Louis Boston, that it was
quickly sold out, leaving "dateless" with a list of clients eagerly awaiting
the next batch.
According to Seeley, the T-shirts were designed for the woman whose
"uniform" revolves around jeans and corduroys in the winter, and a skirt with
flip-flops in the summer. Seeley uses extremely soft men's cotton undershirts
and unusual fabrics to create each piece in her collection. She is currently
using vintage curtains to design sleeveless halter-tops for Spring 2001.
Using her own body as the initial model for re-cutting each T-shirt,
Seeley accentuates feminine curves with hand-sewn darts on the front and back
of each shirt.
Says Shala Bonyun, a stylist in Louis women's department, "the T-shirts
sell quickly because they feel and look like they are cut for your body --
people always ask me if the "dateless" I own was made specifically for me. It
wasn't. But I love that it looks like it was."
For information on the full "dateless" collection at Louis Boston log onto
http://www.louisboston.com/ or call 1.800.225.5135.