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Stephanie Seeley

Stephanie Seeley Stephanie Seeley modeling her "Dateless T-shirt"
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(Photo from www.newscom.com)

Website: www.louisboston.com

Contact Information:

Jessica Wilmot
Louis Boston
1.800.225.5135

Louis Boston

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Assistant Buyer Becomes Designer, Uses 'Dateless' Nights To Create Sold Out Collection

BOSTON, Jan. 16 /PRNewswire/ -- Bored by the prospect of another dateless night, T-shirt junkie Stephanie Seeley decided to spruce up a few of her basic white T's. Using her new sewing machine and some vintage upholstery fabric, Seeley created a snug fitting alternative T-shirt with the actual "dateless" date stitched along the shoulder blade seam.

An assistant buyer at clothier Louis Boston, Seeley wore her new T-shirts to work. The T-shirts caught the eye of Debbie Greenberg, President of Louis Boston. Sensing the opportunity to give her clients more one-of-a-kind merchandise, Greenberg encouraged Seeley to sell the T-shirts in the Louis women's department.

"What grabbed me about Stephanie's T-shirts," says Greenberg, "is that they represent an important movement in youth fashion -- individuality. She has taken these basic white T-shirts, reconstructed them with vintage patterns and hand-stitched tailoring for a completely artisan look, which is of the moment and fresh."

The T-shirt collection fit in so easily at Louis Boston, that it was quickly sold out, leaving "dateless" with a list of clients eagerly awaiting the next batch.

According to Seeley, the T-shirts were designed for the woman whose "uniform" revolves around jeans and corduroys in the winter, and a skirt with flip-flops in the summer. Seeley uses extremely soft men's cotton undershirts and unusual fabrics to create each piece in her collection. She is currently using vintage curtains to design sleeveless halter-tops for Spring 2001.

Using her own body as the initial model for re-cutting each T-shirt, Seeley accentuates feminine curves with hand-sewn darts on the front and back of each shirt.

Says Shala Bonyun, a stylist in Louis women's department, "the T-shirts sell quickly because they feel and look like they are cut for your body -- people always ask me if the "dateless" I own was made specifically for me. It wasn't. But I love that it looks like it was."

For information on the full "dateless" collection at Louis Boston log onto http://www.louisboston.com/ or call 1.800.225.5135.

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