The original supermodel and mother of two, has applied to trademark her name for a range of beauty items including soap, perfume and hair care products. Crawford, 35, has registered the application under her real name Cynthia.

This is the latest venture for the twice-married Crawford, who has also made a foray into acting, fitness videos and writing -- she published a children's picture book, "About Face."

Crawford follows in the footsteps of Christy Turlington, who enjoys her status as a yoga and beauty guru of sorts with her ayurvedic skincare line Sundari.