Elizabeth Arden announced today that Catherine Zeta-Jones has entered a four-year contract with the company to promote Elizabeth Arden's Red Door. She will appear in the company's new image advertising campaign, "Open For Beauty," beginning in June 2002.

Catherine Zeta-Jones who starred in such films as the Oscar-winning "Traffic," "America's Sweethearts," "The Mask of Zorro," and "Entrapment" was also one of People magazine's "Most Beautiful People" as well as in "People's Yearbook 2002" is a perfect match for Elizabeth Arden's image.

"Catherine Zeta-Jones personifies the essence of the Elizabeth Arden brand, as she is the epitome of personal style, elegance and sophistication," said Ron Rolleston, Executive Vice President, Marketing of Elizabeth Arden. "We are thrilled that Catherine will be the beautiful new face of Elizabeth Arden," added Rolleston.

In addition to naming Zeta-Jones as its corporate spokesperson, Elizabeth Arden launched a new "Open for Beauty" image advertising campaign beginning in February 2002. A singular line of text, "Open for Beauty," will signal visually the Elizabeth Arden vision and commitment and will shine a spotlight on the Company's familiar Red Door.

"I have read masses about Elizabeth Arden. She was a visionary, and I am proud to be a part of the company she created," said Catherine. "As Miss Arden said, 'to be beautiful and natural is the birthright of every woman,' and I wholeheartedly agree with her philosophy, and dare I say, conviction to her dream."