SAN FRANCISCO, CA, Apr 5, 2004/ FW/ --- PUMA(R) and Christy Turlington Burns announced last week the launch of mahanuala, a new line of technically focused yoga apparel, footwear and accessories.

Amazon Services, Inc., an Amazon.com (NASDAQ: AMZN) company, will be the exclusive online sales channel of mahanuala. A dedicated boutique within the Amazon Apparel & Accessories store, www.amazon.com/mahanuala, now offers consumers added benefits like yoga tips and insight from mahanuala Creative Director, Christy Turlington Burns.

"Mahanuala enhances a woman's sense of herself rather than competing with it," said Christy Turlington Burns, Creative Director, mahanuala. "While the collection looks very stylish, it is made to sustain rigorous physical activity. Whether or not one practices yoga or other contemplative sports, any woman will appreciate the comfort and ease-of-movement that this collection offers. The relationship with Amazon is a natural and logical fit because the online boutique lends itself beautifully to the spirit of mahanuala by promoting self discovery and evolution."

Mahanuala was designed to complement nuala, Christy's existing lifestyle collection. Especially created for Asanas, the physical limb of yoga, mahanuala addresses the more technical needs of a true yoga practice, whether at home or at a yoga center. The collection of stylish performance apparel is characterized by soft shapes, natural materials and technical fabrics coupled with a fresh color palette.

"We are thrilled that Amazon was selected as the exclusive online sales channel for PUMA's launch of mahanuala," said Russ Grandinetti, vice president of Amazon's Apparel & Accessories store. "Amazon.com is uniquely suited to educate customers about the benefits and attributes of technically sophisticated products and help them make informed purchase decisions."

The mahanuala boutique in Amazon's Apparel store offers customers the complete mahanuala line of performance apparel and cover ups, footwear and accessories the Amazon way - easy navigation, a single shopping cart, and ordering and payment information already on file. PUMA will manage fulfillment and customer service.

To celebrate the launch of the mahanuala collection, Christy, PUMA and Amazon are hosting a special, invitation-only event on March 31st at Spirit in NYC. As an added bonus, PUMA will be offering free shipping on all mahanuala orders on the Amazon Apparel store in the first month of the site's launch. PUMA will also be donating 2% of the proceeds from the first month of sales on Amazon to benefit Tibet House US. Tibet House is an organization dedicated to the proposition that the wisdom and arts of all human civilizations vitally enrich the emerging global culture.

To visit the mahanuala boutique at Amazon.com, go to www.amazon.com/mahanuala.