DALLAS, May 25, 2004/ FW/ --- Fashion is hitting TV’s reality show by storm. Come fall, “Project Runway” Bravo’s new reality series will give a chance to aspiring designers to show their collection during the New York Fall 2005 season slated on February 2005.

Supported by Gen Art, the of the nation’s top organization supporting new artists, Project Runway’s inaugural sponsors are Cotton, Inc and L’Oreal, two organizations who are perennial sponsors of fashion week.

Produced by Bravo, Miramax and ELLE, supermodel Heidi Klum will host the show.

The series will premiere on Bravo in the fall of 2004 and will follow 12 up-and-coming designers as they compete weekly on design challenges.

Contestants will be cut on a weekly basis until only three remain to face-off with debut collections on the runway at New York's Fashion Week in February 2005.

The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon.

The partnerships with Cotton, Inc., and L'Oreal are integrated deals that will provide significant exposure in all mediums including in-show, on-air and in print.

As part of the preparations for the show, ‘Project Runway’ will begin holding open casting calls for the show on June 15 in Los Angeles.

Following Los Angeles, open calls will take place in the three other major fashion cities, Chicago, New York and Miami.

Auditions in Chicago will take place on June 19, New York City on June 21 and 22 and Miami on June 25. Attendance at one of these casting calls is mandatory to be considered as a contestant on "Project Runway."

For more information including rules, requirements and locations, visit www.bravotv.com/Project_Runway/

Project Runway is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves, who produced the critically acclaimed second season of Project Greenlight. Klum's managers and fashion world experts Desiree Gruber and Jane Cha of NYC-based Full Picture are producing the series.

Executive producers for Bravo are Frances Berwick, Amy Introcaso-Davis and Shari Levine. Barbara Schneeweiss, director of television, and Eli Holzman, vice president of television, will oversee the production on behalf of Miramax Television.

Lori Sale, Miramax EVP of worldwide promotion secured brand integration for the series. The series was packaged by the William Morris Agency, which represents Heidi Klum, Magical Elves, Full Picture and Miramax Television