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Jul 14, 2002/ FW/ --- Hot on the heels of a successful promotional campaign, Supermodel
Helena Christensen has been signed to front a national poster advertising campaign, for
Carlsberg Export.
The campaign will be seen on posters nation-wide from July 15th 2002.
The advertising creative was created by the UK ad agency Perspectives Red Cell.
The Carlsberg Export poster image is aimed at capturing the attention and imagination of
stylish, young, urban, beer drinkers and is sure to be a talking point in bars throughout
the UK.
As one of Denmark's greatest exports, Helena was chosen for her natural synergy with
Carlsberg Export - both hail from Copenhagen, and Helena's style-icon status epitomises
the brand's new image.
Helena Christensen enthused; 'This is a very exciting campaign for me. Working on it has
been fantastic and really good fun, it really captures the essence of our great Danish export."
Doug Clydesdale, Managing Director Brand and Sales for Carlsberg Export commented; "
Helena's Danish spirit captures the essence of Carlsberg Export. She is the perfect style
icon to take Carlsberg Export forward in 2002."
Having retired from the catwalk in 1999, Helena has spent the past few years pursuing
other passions including photography and writing for Nylon magazine.
Carlsberg Export is one of the best selling premium lagers in the UK.
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Karen Mulder & Helena Christensen (right) at the Christian Dior Haute Couture Fall 2002 show , Paris
Photo courtesy of Swan-FWD
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