NEW YORK, Jul 23, 2003/ FW/ --- Fans of American Idol winner Kelly Clarkson will be seeing more of her this coming fall.

The Texas native who propelled into fame when she won 'American Idol' has been named the new spokesperson of Candies, Inc., leading designer, distributor and marketer of jeans wear, footwear, apparel, and fashion products,

This is the first such endorsement for Kelly Clarkson, who will appear in the company's new print advertising campaign which will break this fall.

Kelly is following in the footsteps of Destiny's Child, Ashanti, and Kelly Osbourne, who are past Candie's spokeswomen.

"I'm really excited to be a Candie's girl," stated, Kelly Clarkson, "Candie's ads are totally different from everybody else's. They're so random; you never know what they are going to do next. They like to shake things up, and do things differently, that's what's so cool about it."

The campaign was shot by famed photographer, Davis Factor, who is no stranger to Candie's. Factor shot the famous Jenny McCarthy on the toilet campaign in 1997.

Celebrity stylist, Phillip Bloch, styled the shoot, and Jacob & Co. loaned Candie's over one million dollars worth of diamonds to be used as accessories.

Commenting on Kelly Clarkson, Phillip Bloch, stated, "I think Kelly is definitely the epitome of the American girl, the American dream, she's talented, she's fun, and she has a great personality."

Neil Cole, CEO, Candie's, Inc., stated, "Kelly Clarkson exemplifies who the Candie's girl is, she is independent and strong minded. We find her success story to be extraordinary; she went from being the girl next store to a chart-topping pop star. She is a role model to teenage girls across America."

Commenting on the campaign, photographer, Davis Factor, said, "The idea of the Candie's creative was to show America a side of its idol that they've never seen, a kind of behind the scenes look at Kelly Clarkson. We had a lot of fun and the pictures look sexy and glamorous. Kelly was great to work with and had some great creative input."

The print ads will break this Fall in fashion, entertainment, and lifestyle magazines. The campaign was created by Candie's in-house advertising agency.

(Photo of Kelly Clarkson courtesy of Candies via PRNewsFoto)