Mar 26, 2003/ FW/ --- Finish Line, a leading athletic retailer that specializes in footwear, apparel and accessories, announced yesterday the start of 'Big Break -- Be a Finish Line Model Contest,' the first of its kind at Finish Line.

Starting March 25, 2004, individuals between the ages of 14 and 24 can enter at any of the 475+ Finish Line store locations across the nation for a chance to become a Finish Line model in 2003.

Winners will receive a prize that includes roundtrip airfare to a U.S. city for a photo shoot, travel expenses, hotel accommodations for two nights and three days, meal expenses and $500 in cash.

Eligible entrants should submit a completed entry form, two photos and no more than 250 words on how they live a Sport.Life.Style.

A panel of Finish Line judges will select the most outstanding male and female to appear in Finish Line magazine, advertising and/or in-store POP in 2003.

Finish Line judges will be looking for individuals whose photos and essay show a personality and style that is exemplary of the Finish Line brand image.

"We are excited about giving people across the country the opportunity to be a Finish Line model," said Kevin Flynn, Senior Vice President of Marketing.

"For as long as I've been with the company, we have had customers calling us and asking our store managers how they can be a part of Finish Line magazine. We decided to take those requests one step further by incorporating the magazine, advertising and in-store POP into the contest."

The panel of judges includes Finish Line marketing and advertising executives, a national photographer, and top-level personnel from a model agency and design agency. Judging will be based on the essays and photographs, and winners will be determined on or about May 1, 2003.

Contest rules and entry forms will be available in all stores as well as online at www.finishline.com.

Eligible participants can submit their entry at any Finish Line store location or via postal mail. All entries should be addressed to:
'Big Break -- Be a Finish Line Model Contest'
3308 N. Mitthoeffer Rd.
Indianapolis, IN 46235

Finish Line will not be accepting entries online.