Shot in both black and white and in color, the "pin-up girl" style imagery is a testament of Rocawear's evolution from a "cute, thuggish" juniors line, to an international fashion brand.

Damon Dash, CEO of Rocawear, chose Naomi because she symbolizes ultimate and universal beauty for this century and beyond.

Her legendary supermodel status gives the Rocawear campaign an iconic quality.

The campaign was shot by Paul Rowland and styled by Kithe Brewster. The art direction was handled by Markus Ebner and Giovanni Russo.

Key pieces from the Military Diva Collection and RW Active Division Collection are featured in the campaign, as well as licensed products from our hat and belt divisions.

"We shot the ads in a studio setting to give them a high fashion quality, echoing legendary studio fashion photography," says Ebner.

"What's really significant about this campaign is that it is a clear representation of the progression of our women's business. Having an icon like Naomi Campbell featured in our ads takes the brand to another level," says Dash.

"She is the epitome of Rocawear's interpretation of 'street style' in these ads."

The images will rollout in the March magazines of Elle, Flaunt, Vibe, Honey, ID, W, Trace, Gotham, One World, Seventeen, YM, and Vogue.

Additionally, outdoor advertising will include billboards in Times Square, Harlem, Soho (NYC) and Sunset Blvd (LA), buses and telephone kiosks.

A national outdoor campaign in 10 major cities will kick off in April.

Rocawear Juniors debuted for Holiday 2001. The collection is targeted to trendsetting women from 13-25.

The line includes activewear, denim and casual sportswear and is available in major department and specialty stores across the U.S.

Founded in 1999, Rocawear was created when Damon Dash and Jay-Z recognized a void in the menswear market for an apparel line that was a true representation of their lifestyle.

The line is primarily denim-driven and is known for its' clean, simple, modern collegiate designs.

Today, the line has grown into a $250 million dollar business and has expanded to include juniors, children's, infants, Big & Tall, loungewear, hats, and belts.

Rocawear introduced State Property, in November of 2002. State Property is a utilitarian, work-wear inspired line promoted by Roc-A-Fella artist Beanie Sigel.

Rocawear can be found in major department and specialty stores throughout the U.S. Internationally, the line is available throughout Europe, Canada and Japan.