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New Calvin Klein Fragrance Features A New Face Scarlett Johansson Signed As Face For New Calvin Klein Fragrance
(Photo below: Scarlett Johansson, new face for Calvin Klein. Photo courtesy of Calvin Klein)

DALLAS, Feb 17, 2004/ FW/ --- Calvin Klein might have retired from the fashion world, but his fashion legacy lives on with the design house he has built. A new fragrance bearing his name will be launched globally in Fall 2004 featuring actress Scarlett Johansson, as its “face,” the Calvin Klein Cosmetics Company announced today.

An extraordinary young talent, Ms. Johansson is a natural beauty with an independent style. At 19, she has already won a Best Actress Award from the British Academy of Film and Television Arts (BAFTA) for her performance in Lost in Translation.

She also received two Best Actress Nominations at this year's Golden Globes for her roles in Lost in Translation and Girl with a Pearl Earring. The rising star currently has three major motion pictures in theaters with three more films in post-production, and begins shooting her next movie in March.

“Just when I thought things couldn't get better, something like this happens," said Scarlett Johansson in a statement. "Being associated with Calvin Klein is a real thrill.”

This marks the first starring role in a major advertising campaign for Johansson, who catapulted to fame with films such as Lost in Translation and Girl with a Pearl Earring.

While the new fragrance is still under wraps, Johansson has signed to star in the print and television campaign, which begins shooting in March.

“Scarlett is a talented young force that exudes a sophistication and confidence that is not readily seen today and, she balances it all with a relaxed attitude and a sense of humor," commented Kim Vernon, Senior Vice President of Global Communications & Advertising for Calvin Klein, Inc.

Photographer Peter Lindbergh will shoot the print campaign and Neil Kraft of Kraftworks will serve as Creative Director for the television campaign.


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