DALLAS, Feb 17, 2004/ FW/ --- Tommy Hilfiger’s new premium apparel line, H Hilfiger is on its way to be the latest fashion must have with the launch of its highly anticipated advertising campaign starring Iman and David Bowie.

The first ever ad campaign done by the famous couple together, features the superstar couple wearing the clothes from the H Hilfiger collection.

Shot against the backdrop of the luxurious and stately Amstel Hotel in Amsterdam, H Hilfiger's spring 2004 campaign captures the dynamic couple wearing beautiful tailored pieces and sharing playful moments together in a relaxed environment.

The mood of the campaign is markedly sophisticated and elegant. Shot in black & white, also a first for Tommy Hilfiger, the ad makes a bold statement to launch the new H Hilfiger collection.

Though the highly stylized H Hilfiger campaign marks a departure from the Tommy Hilfiger sportswear and Tommy Jeans campaigns, it remains true to the youthful and spirited attitude of the Tommy Hilfiger brand.

"David Bowie and Iman are a living illustration of my belief that fashion and music go hand in hand with a unique synergy. They are an ageless couple with an amazing chemistry that make the images really come alive," said Tommy Hilfiger in a statement.

Created by Doug Lloyd and in-house creative director Dustin Horowitz, and shot by famed photographer Ellen Von Unwerth, the campaign makes a strong visual impact with modern, well-tailored clothes that seamlessly transition from day to night.

The H Hilfiger philosophy is about fitting the needs of the modern lifestyle, and the ad campaign communicates that by reflecting the timeless, universal appeal of Tommy Hilfiger's classic designs.

The H Hilfiger philosophy is about fitting the needs of the modern lifestyle, and the ad campaign communicates that by reflecting the timeless, universal appeal of Tommy Hilfiger's classic designs.