Andy Roddick and Reebok Part Ways
By Heide Winkenwerder
(Photos courtesy of Reebok)
LOS ANGELES, Apr 18, 2005/ FW/ --- Reebok announced last week that the company is not going to renew the contract with tennis superstar Andy Roddick who had been a brand ambassador for the past five years.
Roddick’s departure as a Reebok endorsed athlete is amicable, though no reason was given except that it was a business decision.
As Reebok’s spokesperson, Roddick was featured in billboards all over New York last August 2004 during the US Open, which coincided with the launch of Roddick's Rbk Crew that featured Reebok's innovative PlayDry moisture management technology.
Roddick is not the only one this year that Reebok had decided to end its relationship. Last January, the company mutually ended its footwear and apparel licensing agreement with Pharell Williams.
The relationship lasted less than two years. It was in December 2003 that Pharrell and Reebok announced the launch of a collection of men's and women's "Ice Cream" footwear and "Billionaire Boys Club" apparel to be developed and marketed under the brand's Rbk initiative.
In connection with the separation, Reebok will continue to sell "Ice Cream" footwear at retail through June 30, 2005 and Pharrell will soon be announcing future plans for the "Billionaire Boys Club" apparel line, and for the continued manufacture and sale of "Ice Cream" footwear.