Laguna Beach’s Kristin Cavallari Goes Solo For Bongo’s Fall 2006 Ad Campaign
By: Heide Winkenwerder
Photos below: "It Girl" Kristin Cavallari to star in Bongo's fall advertising campaign
Photos courtesy of Iconix Brand Group
LOS ANGELES, May 24, 2006/ FW/ --- Last spring, the whole cast of MTV’s smash hit ‘Laguna Beach’ was featured in Bongo’s multi-media campaign. For Fall 2006, current ‘It Girl’ Kristin Cavallari goes solo as she headlines the brand’s marketing initiative.
The blond beauty that has been seen on the covers of Seventeen, Teen People and all the entertainment weeklies, caught the imagination of the TV audience ass she progressed from a high school junior in the first season of ‘Laguna Beach: The Real Orange County’ to a school-ruling senior in the second season of the show.
Commenting on her new ‘starring role,’ Kristin Cavallari said, "This shoot was very different from the last shoot because it is sexier and pin-up inspired and it's just me this time around. So all eyes are on me!"
Commenting on past Bongo spokespeople, Cavallari added, "To follow in Nicole Richie and Rachel Bilson's footsteps is amazing. I never thought I would be doing anything like this. It is a dream come true."
The campaign was photographed by Matthew Rolston at Chelsea Piers in New York City and created by the Iconix in-house marketing team.
Kristin will make special public appearances on behalf of the brand. The Bongo fall collections of jeanswear, footwear, outerwear and accessories will be available in department and specialty stores nationwide in August.
The campaign will break this Fall in the September issues of fashion and entertainment magazines, such as InStyle, Teen Vogue, Seventeen and InTouch.
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