Kikit, a brand of Jordache Enterprises that dresses the modern woman who can run from a posh party to a kid’s playdate chose Kristin Davis of the ‘Sex & The City’ fame to represent the label in its upcoming ad campaign.

In the campaign, Davis wears KIKIT's curve-hugging KIKIT denim vest, both subtly sexy and classically sophisticated while comfortable and flattering. The first ad is expected to run in national publications beginning September and will run through the holiday season.

Created under the creative direction of Sam Sohaili, with Carolina Palmgren as art director, the Kikit’s campaign was the brainchild of Ink&CO. In the ad, Kristin Davis’ look was facilitated by make-up artist Genevieve and hairstylist Renato.

Available in upscale department stores as well Macy's, Burdine's, Marshall Field's, Nordstrom Direct, Palais Royal and Peebles, KIKIT Jeans offers the season’s essentials in denim, corduroy and twill.