LOS ANGELES, Sep 1, 2006/ FW/ --- A second generation Rossellini beauty is representing Lancôme. Elettra Rossellini Wiedemann, daughter of Isabella Rossellini, who was a spokesmodel for the French luxury beauty brand for 14 years, has been named the new face of Lancôme.

"When Elettra told me she had signed with Lancôme, I felt as if I had reunited with a dear friend," Isabella Rossellini said.

With her luminous brown eyes, light brown hair and Audrey Hepburn-like charm, Elettra will be featured in advertising for a number of Lancôme products, including new foundation, mascara and lip gloss.

Her first ads, for skincare, will break in Asia at the end of 2006; other advertising campaigns will run worldwide starting in January 2007.

Like her mother, Elettra never planned to become a model. When she was 15, a family acquaintance suggested she give modeling a try. Her first booking was for German Vogue and she subsequently appeared in top fashion magazines including American Vogue, Teen Vogue, Glamour, Ten, Harper's Bazaar and Another Magazine.

This work has brought her before the lenses of such respected photographers as Bruce Weber, Nathaniel Goldberg, Pamela Hanson, Robert Erdmann, Ellen von Unwerth and Fabrizzio Ferri.

Elettra has been featured in Abercrombie & Fitch's quarterly catalog and ad campaigns for Salvatore Ferragamo, Bill Blass and Catherine Malandrino.

A student, model and world traveler, Elettra personifies what it is to be a modern woman these days. Fluent in English, Italian and French, her energy, passion and joie de vivre make her a perfect personality for the French beauty brand.

The fact that she is Italian and Scandinavian on her mother's side, German on her father's side and American by nationality will serve her well as she represents Lancôme in countries around the globe.

Elettra was born and raised in New York City. When she isn't walking the runway for top fashion brands such as Alberta Ferretti, Bill Blass and Diane von Furstenberg, she can be found at college in Manhattan, studying politics, history and economics.

During the first half of her summer break from school, she worked on her debut Lancôme advertising campaign; during the second half, she volunteered in Africa at a world-renowned center for elephant conservation.