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Glenn Close Is The Face of The 2006 KEY TO THE CURE Campaign
Photos below: Glenn Close models the 2006 KEY TO THE CURE limited edition Hanes T-shirt by Oscar de la Renta designed exclusively for Saks Fifth Avenue in partnership with the Entertainment Industry Foundation
Photos by Timothy White, courtesy of Key To The Cure

NEW YORK, Sep 6, 2006/ FW/ --- Academy-award winning actress Glenn Close has been named the Entertainment Industry Foundation ambassador for Saks Fifth Avenue’s 2006 Key To The Cure initiative.

Founded in partnership with the EIF Women’s Cancer Research Fund and receiving an ongoing support from Mercedes-Benz USA, ‘Key To The Cure’ is Saks Fifth Avenue charity shopping event wherein a percentage of sales benefits cancer research.

The 2006 Key To the Cure Campaign will take place October 12 –15, in all of Saks Fifth Avenue’s stores nationwide. In support of this program, Ms. Close will appear in a national public service announcement (PSA) wearing a limited edition t-shirt designed by Oscar de la Renta, exclusively to benefit Saks Fifth Avenue's KEY TO THE CURE.

"When I was invited to be the Entertainment Industry Foundation's ambassador for Saks Fifth Avenue's Key to the Cure, I didn't hesitate for one second because I have so many friends who have died from cancer and my grandmother had breast cancer," said Glenn Close.

"I think it's tremendously important to raise more awareness about the importance of early detection and support promising scientific research like EIF's Women's Cancer Research Fund," Ms. Close added.

In the 7 years since the inception of the Saks Fifth Avenue charity shopping event, the company, together with its vendors and partners, has raised more than $20 million.

Working to continue this success, the money raised through Saks Fifth Avenue's 2006 KEY TO THE CURE will benefit more than 50 charitable programs dedicated to finding new detection methods, treatments and, hopefully, a cure for women's cancers through EIF's Women's Cancer Research Fund.

Renowned photographer Timothy White generously donated his time to photograph Ms. Close for the campaign. Known as the master of contemporary portraiture, White has worked with some of the most distinguished faces in Hollywood. The PSA will appear in major fashion and lifestyle magazines in September and October.

Partnering with Saks Fifth Avenue and the Entertainment Industry Foundation's Women's Cancer Research Fund in KEY TO THE CURE is Mercedes-Benz USA, which donated $1 million last year through a special vehicle offered at select Mercedes-Benz dealerships across the country. The company will do the same this year with a signature edition of its E 350 mid-size luxury sedan, which will go on sale this fall.

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