Citizen Watch Signs New York Giants Quarterback Eli Manning To Headline ‘Unstoppable’ Ad Campaign
By: Heide Winkenwerder
Photo below: Professional quarterback Eli Manning as featured in Citizen's international "Unstoppable" ad campaign
Photos courtesy of Citizen Watch
NEW YORK, Jun 1, 2007/ FW/ --- Eli Manning, quarterback for the New York Giants faces a different kind of gridiron as he crosses the bridge from the football field to world of advertising as he headlines Citizen Watch’s ‘Unstoppable’ marketing campaign.
Scheduled to break on the June 11th issue of Sports Illustrated features an updated creative for the entire campaign. New print ads and OOH along with new TV commercials are set to run in conjunction with the launch of Citizen’s Fall 2007 collection.
Eli Manning is the latest addition to the list of outstanding athletes the comprise Citizen’s roster of Unstoppable brand ambassadors.
Manning, who was the No.1 NFL draft pick in 2004 joins an equally stellar list that includes: Paula Creamer, winner of 5 LPGA events and named "Rookie of the Year" in 2005 and Nicole Vaidisova, winner of 6 career WTA Tour singles titles before the age of 18.
Emeka Okafor, Power Forward/Center for the Charlotte Bobcats and also named "Rookie of the Year" in 2005, and Michael Waltrip, winner of the Daytona 500 in 2001 and 2003, all in the U.S. are also on the list.
Dion Phaneuf, defenseman for the Calgary Flames, in Canada; Chemmy Alcott, Great Britain's #1 female skier and Kevin Pieterson, among the world's top batsmen in cricket, both in Great Britain complete the roll of Citizen’s brand ambassadors for Unstoppable.
First launched in 2003, the Citizen Eco-Drive watches utilize the power of light from any natural or artificial light source and converts it into stored energy. Enough energy is stored to power the watch for at least six months, even in the dark.
The Citizen Eco-Drive ‘Unstoppable’ campaign draws parallels between the light-powered technology that powers all Citizen Eco-Drive watches -- effectively rendering them unstoppable -- and the individual athletes who have proven themselves to be unstoppable in their careers.
Since its launch, ‘Unstopable’ has made more than 5.5 billion impressions in print and television media.
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