DALLAS, May 25, 2007/ FW/ --- Luxury purveyor Montblanc announced yesterday that Helene Grimaud, one of the best pianists of her generation, is the new face of the brand’s upcoming worldwide advertising campaign.

Originally form Aix-en-Provence, Helene Grimaud rose to world fame when at 15, she won the Grand Prix du Disque in 1985 with her playing of Rachmaninovs Second Piano Sonata.

Today she appears with all the leading symphony orchestras of the world from the London Symphony Orchestra to the New Yorker Philharmonic -- and won great acclaim worldwide when crowned in 2005 with the Echo Classic Award in the category "Instrumentalist of the Year."

In the new advertising campaign, Grimaud will represent the successful feminine lines of Montblanc, including the diamond-studded watches in the Lady Profile Diamonds Crossover, the new eyewear and jewelry from the Montblanc Jewelry Collection.

Meanwhile at the French Riviera, Montblanc continues to sparkle at the 60th Cannes Film Festival as the world’s most beautiful women choose Étoile der Montblanc and Eclat der Montblanc as their most valuable accessory.

While attending the premiere for the film 'Auf Der Anderen Seite', Noemie Lenoir (photo at right) selected Eclat earrings from Étoile der Montblanc High Jewellery Collection and La Dame Blanche ring for the event.

During New Line Cinema 40th Anniversary Golden Compass Party, Eva Green was spotted wearing Passion earrings from the Étoile de Montblanc Collection and Fine Jewellery rings from the 4810 Collection.

At the amfAR’s Cinema Against Aids 2007 gala dinner, Claudia Schiffer wore the Passion necklace from the Eclat der Montblanc High Jewellery collection and a ring from Étoile Secrete Jewellery collection and bangles from the 4810 collection.