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Pia Myrvold for Cybercouture
Edited by: Boyd Davis, Online Editor

See the Cybercouture by Pia Myrvold Runway Show:
Fall 2001 Part I
Fall 2001 Part II
Fall 2001 Part III
Backstage: Fall 2001

Pia Myrvold Pia Myrvold during the Cybercouture Fall 2001 show
Photo by Visko Hatfield
Send this photo as a postcard.

Address: Cybercouture by Pia Myrvold
65 Blvd. Strasbourg
75010 Paris, France
Tel: 011-33-607-968552
Fax: 011-33-145-232945

Website: www.cybercouture.com

Pia Myrvold Backstage Fall 2001
(Photo by Visko Hatfield)

Norwegian-born Pia Myrvold is the fashion designer behind the label Cybercouture. She debuted at 7th on Sixth during the Fall 2001 season. //BD

Fall 2001

Cybercouture by Pia Myrvold: Cyberspace Event
By: Boyd Davis
Photos by: Visko Hatfield

New York, Feb 10, 2001 / FashionWindows --- The Cybercouture Fall 2001 presentation was a multi-media affair! With a label named Cybercouture, you should not expect nothing less!

Making her debut at 7th on Sixth this season, Norwegian designer Pia Myrvold brought cyberspace into the fashion arena. The internet has become part of the mass communication cycle -TV, movies, radio, print media. And no matter the doomsayers are saying, the internet is here to stay!

So, why not bring it front and center in the fashion world? Pia Myrvold just did that with her show!

It was a true cyberspace event plus humans! Video, music, ballet dancers and models graced the catwalk. It was different seeing the models (who are also ballet dancers) "tiptoe" on the runway and do their arabesque. They captivated the audience!

The clothes are original, something I have never seen before! Prints on the fabric were inspired by daily life - newspaper print in brilliant colors, sheet music, cityscapes, books and architectural prints. I don't know how Pia Myrvold created those, but I could safely say that a computer plus some graphic software were used in the process.

Personally, I do not know how to classify the clothes - whether they are streetwear or daywear, even casual because they are truly different from the usual stuff we see. They are on a league of their own. The collection was very wearable as a whole, but I would need courage to wear the creatively printed pants and jackets for men. Hip-hop artists might have a field day with those, while the regular Joes on the street and heartland Americans might find the clothes too fashion-forward for them.

The women's clothes are easy on the eyes. I could imagine some of them being worn almost anywhere. The collection leans towards urban wear.

I just have one question - where do the geeks fit in?

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Written May 28, 2001, Last updated May 28, 2001 fashionwindows.com,Inc© 1997-2008

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