Remember Risky Business, Tom Cruise wearing Ray-Ban's Wayfarers sunglasses? The sales for Ray-Bans went up from 18,000 pairs in 1981 to over 250,000 in 1983 after Risky Business was shown.

Dollar figures can be astonishing when it comes to fashion spent for hit TV shows and movies. We can only imagine how much the costume design for The Fifth Element whom Jean-Paul Gaultier designed the clothes, or the cost of the clothes worn in The Titanic. This summer's hit movie, The Phantom Menace was boost to fashion of Oriental influence. Needless to say, television and movies dictate fashion, though in a subtle way.

Versace became a household word when it was "advertised" in Showgirls. Even Hermes, as low profile and as high-end as it is became well known to the general public when Sharon Stone started using their scarves in Basic Instinct. And who can forget American Gigolo with its Armani suits. Yes, Armani for the masses.

The relationship between Hollywood, the Networks and the fashion industry is so intricate, the wheeling and dealing done behind closed doors, the parties and socials media events that unless you are an insider, you will not know what is going on.

But does the general public really care how it is done? I believe the answer is a resounding NO. The general public is more interested in the story line, or what their favorite stars are wearing and who made those clothes, shoes, and accessories. That is the reason why the Oscars and the Emmy Awards are big fashion nights, the red carpet is the catwalk. Of course, the crowning glory is when a star wins an award.

Yes, we care if Brad Pitt wore Prada or Gucci, if Nicole Kidman wore Gallianos instead of McQueens. And, you can bet that the Houses of Fashion cares a lot too, because these stars are their ambassadors to the masses.