Yves Benaroch & Cedric Benaroch for 2 B Free: Graffiti and Tattoo Prints Hit The Runway
By: Mari Davis
(Photo below: Yves Benaroch & Cedric Benaroch on the runway, Fall 2004. Photo by: Javier Mateo)

LOS ANGELES, Mar 29, 2004/ FW/ --- Yves & Cedric Benaroch described their Fall 2004 collection as “truly blurring the lines between high fashion and sportswear and redefining what women expect from a clothing line.”

With 48 looks presented which can be compressed down to three looks – running pants, mini skirt / hooded sweatshirt and jeans matched with a hooded sweatshirt – the collection shown ‘redefined and blurred the line’ on what fashion critics expect from a fashion show.

The standards set at the international fashion scene (New York, London, Milan & Paris) is at least 30 distinct exits. If Los Angeles wants to be recognized as a fashion capital, then the shows should follow suit.

To be fair, the clothes are cute, wearable and would DEFINITELY sell. The idea of putting graffiti and tattoo prints on clothes is unique and interesting.

But for a fashion critic to be bombarded with basically the same look for 15 minutes is boring. After the 10th exit, our attention wanders, and all of a sudden, watching the audience’s reaction and if the photographers are taking photos become a priority.

In fashion, MORE is definitely MORE, and it does mean showing one design in all colors of the rainbow. As Karl Lagerfeld once said, “Ten looks do not make a collection,” and three is definitely not!

Yves and Cedric Benaroch definitely did more than a credible job in designing clothes. It just fell short in terms of numbers. Guys, please show more than three! It’s not a want, but a need!

Fall 2003 (Photo by Javier Mateo)

Address:
2 B FREE
Contact: Yves Benaroch
3200 Union Pacific Ave.
Los Angeles, CA 90023
Tel: (323)262-6418
Fax: (323)262-4271

Press Contact:
SPIN SHOPPE PUBLIC RELATIONS
Contact: Eileen Colavita
141 South Clark Drive
Suite 308
Los Angeles, CA 90048
Tel: (310)858-2222
Fax: (310)858-2223