Mr Banphot informed the press that the policy of organizing this event was to promote Thailand as the center of business negotiation in the South East Asia region. The department wants to create a unique fair to differentiate Thailand from other fairs organized by other countries in the region.

There are also representatives of private sectors at the press conference. Mr Suchart Chantranakaraj, President of Thai Garment Manufacturing Association, talks about the readiness and potential of Original Equipment Manufacture (O.E.M.) that will expanding the export bases to new markets.

Mr Somchai Songwattana, President of Thailand Brand Association mentions about the development of Thai fashion industry and brand name which begins to have an active role in maintaining a good image in the world market. The brand will be a significant tool to help Thailand establishes strong fundamental in the adjustment to more value added items.

After the press conference, there will be a discussion in a small group on ‘’The Inspiration of Thai Fashion to International Market” in order to inform fair’s exhibitors in details of the policy and direction o the BIFF.

Ms Supatra Srisuk, senior official of the Department of Export Promotion (DEP) also join the discussion to express opinions on export, as a representative from the government.

The BIFF 2002 will be held during January 21-25, 2002 at Bangkok International Trade and Exhibition Center (BITEC). Trade will be conducted during January 21-23 and the fair will be opened to the public between January 24-25.

The theme, ‘’New Age of Ethnic Fabric & New Age of Design’’ is applied to create the international perception of the fair in overall.