Celebration or Chore, Weddings Provoke Mixed Emotions
DALLAS, Jul 24, 2001/FW/ --- According to a just released survey conducted by eBrain
Market, nearly 50% of Americans will attend a wedding this year. Seventy-five
percent of the respondents believe that wedding pomp and circumstance is overrated
and only 10% said the opposite.
"Like many things associated with marriage, people's opinions on the subject
are contradictory," said Tim Herbert, eBrain Director of Research.
"More than half of respondents strongly believe that weddings are important ceremonies, and
that was true of both men and women."
Income level played a larger role than gender or age, when it came to how
weddings are viewed. Those making less than $25,000 per year were most likely to
think weddings were both significant and fun compared to wealthier respondents.
The majority of all respondents believe couples are pressured to put on large
weddings, placing a significant burden on families.
The importance ascribed to the wedding ceremony conflicts with demographic
trends away from marriage as tracked by the U.S. Census Bureau.
"So even though
fewer Americans are actually getting married with each passing decade, the vast
majority still believe in the sanctity of the ceremony," said Herbert.
Age also plays a role. Nearly 60% of respondents between the ages of 18 and
34 said they enjoyed attending weddings compared to just 47% aged 55 or older.
"But newlyweds should take note," said Herbert, "Older wedding guests tend to
give more valuable presents, typically cash, compared with younger attendees who
usually spend less and buy gifts from a couple's registry."
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