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More Couples Are Saying "I Do"
Photos courtesy of Men's Wearhouse
DALLAS, Jan 23, 2002/ FW/ --- According to a recent study by Packaged Facts,
there will be a 2% increase in the number of people married by 2006.
And according to the The U.S. Marriage Market, the after-tax income of the engaged and
newlywed population of the U.S. reached $229.5 billion in 2001, an 11.2% increase from 1997.
As the size of the Marriage Market grows over the coming years, the income of this enormously
important consumer demographic is expected to hit nearly $272 billion by 2006.
The U.S. Marriage Market explores in detail both the trends that will
contribute to this market expansion, and the effect that a growing market will
have on key players.
Newlyweds and the engaged are among the nation's largest consumers of
major appliances, furniture, and consumer electronics, as well as tableware,
linens, small appliances, and cookware, often obtaining these items as wedding
presents selected through a registry. Household goods represent up to ninety
percent of the registry business, and nearly 93% of engaged couples register
their wedding gift choices, with 95% of future grooms taking part in the
registration process.
"Not only are greater numbers of people getting engaged and married in the
United States, but they are also registering for more gifts and at multiple
stores," said Meg Hargreaves, VP of Research Publishing for
MarketResearch.com. "The population of engaged and recently married couples
represents a significant and growing opportunity to retailers."
The U.S. Marriage Market: The Engaged and Newlyweds as Consumers of
Household Goods provides comprehensive demographic profiles of engaged or
recently married U.S. consumers, along with market size estimates and trend
projections.
For more information about the study, please go to www.marketresearch.com
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