|
Mary Jo Diehl for House of Diehl: In Her Own Words
Brand New Me
By Mary Jo Diehl
Brand New Me is a design orn from social necessity. In our visuall sophisticated culture,
fashion is essential self expression. When words fail, is image of ourselves, our social
skin - has the potential to translate who we are across culture reed and color.
Unfortunately, most fashion is antithetical to personal expression. Typical mass production
techniques or designer's obsession with an 'ideal' person over the real customer, produces a
wearer-indifferent garment.
In an evolutionary move in social interaction, I devised a new system of design, that enables
personal fashion communication - allowing a woman to truly express herself in the most
beautiful way possible.
The Brand New Me collection is an evocative new language yet universally understood. In short,
Brand New Me couture is a personal communication tool, expressing both the mood and message
of the wearer.
Instant Couture
By Mary Jo Diehl
Imagine a Felliniesque dreamscape in which Warhol's 15 minutes of fame is delivered to each
enthusiastic guest using the untaped power of fashion - the power to transform, connect, and
communicate more powerfully than any other art form can.
Instant Couture is a city-specific event/collection, equal parts interactive performance,
fashion show and style lab.
Guests mount the stage and undergo "15 minutes' with a House of Diehl DJ of Style™, who
mixes Diehl design techniques, guests' unique personalities, regional artifacts and
vintage clothing into Instant Couture specially for them.
Newly created "IT Girls and boys" walk the catwalk past snapping paparazzi as supermodels of
the show. Each collection is Profile in Style of a specific time, place and people.
Each city's Style Profile, capture in video and images, is displayed to promote cross-cultural
awareness and communication using the power of fashion.
The result: "Style Tribes' that transcend geographic and ethnic boundaries.
Click on image to view collection.
|
