Leona Edmiston for 'Frocks': Urban Femininity
Photo below: From the Leona Edmiston Spring 2006 collection
Photo by Six 6 Photography

May 6, 2003/ FW/ -- A native of Australia, Leona Edmiston's first foray into high fashion was with Peter Morrisey when they launched the label Morrissey in 1983.

The partnership lasted for over a decade, and the two designers decided to dissolve the partnership in 1997.

Since then Leona Edmiston had been designing under her own name, recently launched a new label called "Frocks" - 'a tribute to the dress in all its incarnations."

According to Leona Edmiston, "the label celebrates the confident urban woman. It exudes classic femininity, effortless style, chic and sexy sophistication."

"A clever combination of whimsical detail, flattering proportions and utterly wearable shapes," Frocks is all about the modern woman who works in an office during the day, and has opera tickets for the weekend.

Stockists for Leona Edmiston and Frocks in Australia are:
Leona Edmiston Retail Stores in Paddington, Melbourne, Sydney
Myer Grace Bros department stores

Around the world, it is sold at:
Hong Kong: Lane Crawford
New York: Saks 5th Avenue, Big Drop, Barneys,
Los Angeles: Tracey Ross, Lisa Kline, Fred Segal Flair, American Rag
San Francisco: American Rag.
Tokyo: Barneys.
London: Browns.
Paris: Vic Trois.
Kuwait: Villa Moda.

Website: www.leonaedmiston.com

Address:
LEONA EDMISTON
44 McLachlan Avenue
Rushcutters Bay
Sydney, NSW, 2011
Australia

Tel: +61 2 9331 7177
Fax: +61 2 9331 7765
Email: info@leonaedmiston.com

Press Contact:
Paige Sinclair
Tel: +61 422 933 062

Stockists:
AUSTRALIA -
Leona Edmiston Retail Stores: Paddington, Melbourne, Sydney, Myer Grace Bros department stores and over 40 boutiques nationwide.

INTERNATIONAL -
Hong Kong: Lane Crawford
New York: Saks 5th Avenue, Big Drop, Barneys,
Los Angelos: Tracey Ross, Lisa Kline, Fred Segal Flair, American Rag.
San Francisco: American Rag.
Tokyo: Barneys.
London: Browns.
Paris: Vic Trois.
Kuwait: Villa Moda.
...and over 80 other boutiques worldwide.