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Backstage: Ben De Lisi Fall 2004
Models Stay Fresh at Ben De Lisi
London Fashion Week Fall 2004
(Photos courtesy of Nivea)

LONDON, Feb 19, 2004/ FW/ --- If you are wondering how hot those spotlights are during a runway show presentation, ask any model and they will tell you that they can be as hot as the Phoenix sun in July.

And when you are wearing the latest creation from a designer like Ben De Lisi, you have to stay as fresh as possible, meaning no sweat stains or body odor allowed at all.

Last Sunday, at the Ben De Lisi show, models stayed fresh the whole day with the help of NIVEA Deodorant Fresh aerosol spray that they took an extra spritz before heading for the catwalk.

NIVEA, which one of the sponsors of Ben De Lisi’s show provided a full range of model must-haves for Ben de Lisi's girls to use including NIVEA Body Satin Sheen, which the models slathered on for super smooth and glowing skin on legs peeping out of dresses and bare arms and backs.

However the real model fight was over the free handy travel-sized pump sprays that NIVEA Deodorant were giving away.

These lipstick sized mini Compact deodorants were being grabbed by on the go models, including Jodie Kidd, on their way to the next show, who appreciate the portable yet long-lasting benefits.

Newly launched NIVEA Body Triple Action Body Moisturiser was stashed away by models for everyday use to smooth out uneven skin tones and keep body skin in tip-top condition.

Not forgetting their hands (which models often do), NIVEA Hand Nourishing Cream ensured that manicures were finished off with moisture burst to keep skin and nails soft and supple to touch!

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Written Feb 14, 2004 fashionwindows.com,Inc© 1997-2009

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