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Joy Han’ VOOM Collection Debuts At Mercedes-Benz Fashion Week at Smashbox Studios
Mercedes-Benz Fashion Week at Smashbox Studios Week Fall 2006
By: Heide Winkenwerder
Photos below: From the VOOM collection;
Photos courtesy of VOOM

LOS ANGELES, Mar 16, 2006/ FW/ --- If you are in Melrose Avenue in Los Angeles, it is hard to miss VOOM boutique where Joy Han’s smartly organic and well manifested designs have made a captive audience of entertainment’s ‘it’ girls.

Paris Hilton, Lindsey Lohan, Avril Lavigne and Christina Milian have been seen sporting a VOOM frock, making Joy Han a fashion phenomenon in the Hollywood circuit. Only in her third season, Joy Han already has the media clamoring with interest.

And on March 22, at 4:00 PM at the Lightbox, during Mercedes Benz Fashion Week at Smashbox Studios, Joy Han will unveil her Fall 2006 VOOM collection that will help to sate the media and her fans appetite for her creations.

Inspired by ‘nouveau femininity’ the theme revolves around a young eclectic American woman traveling through Paris in the 70’s who is stricken with an intense affinity for 1920’s fashion.

The collection shamelessly boasts of custom prints and modernly ingenious layering. Han’s official Smashbox Mercedes-Benz Fashion venue will be scented with decadent Parisian fragrance Jivago of the Beverly Hills Perfumery.

Featured in the show will be specially designed footwear courtesy of Bamboo Shoe Company, a division of JP Original Corporation that also oversees Anne Michelle Shoes.

The companies are known for their fashionable high-lower to mid priced footwear. The Han show will mark their entrance into the young contemporary market.

New York millenary company, Betmar, will also accessorize the show eith its 1920’s inspired designer hats. Known for their modern twist of vintage designs, Betmar is no stranger to the world of fashion. The company accessorized the very successful Spring ‘06 collection of much hyped L.A. designer, Louis Verdad.

Famed New York based glove company LaCrasia will complete the look.

 


Bamboo Shoe

 


Betmar Hat


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