Highlights of all 37 shows at Smashbox Studios will be available on demand at MSN Video, making the shows available to a worldwide audience within minutes after the catwalk preview.

“I couldn’t be more thrilled with the success in New York and our expansion of this initiative to other events,” said Fern Mallis, Vice-President and Executive Director of IMG Fashion in a statement.

“We are proud to bring the excitement and talent at our shows to people all over the world who love fashion. We are continuing to connect the global fashion community,” she added.

The new programming will cover the event with designer, sponsor and lifestyle features along with two-minute highlights of every designers show posted just hours after they finish.

The content will be available exclusively on MSN Video on demand in the US, Japan, the UK and Australia with other wireless and new media carriers to be announced later. Apple’s Ipod will also have a podcast of the shows available in late March.

This move by IMG is a logical extension of the fashion shows coverage by the internet media. Since the mid 1990s, websites dedicated to fashion have been accredited as press by 7th on Sixth.

With the rise of active broadband users in the U.S. to 95.5 million in Feb 2006, up 28% year-over-year from 74.3 million in Feb 2005, according to a report by Nielsen//NetRatings, a global leader in Internet media and market research released last Tuesday, the U.S. consumer’s appetite for on-demand video seem insatiable.

Broadband composition among the U.S. active online population has seen vigorous growth during the past three years, increasing at least ten percentage points annually and hitting an all-time high of 68% for active Internet users in February 2006.

Overall Internet penetration in the U.S. has stabilized over the past few years, reaching 74% at home in February 2006.

As broadband penetration increases, so does the average PC time spent per person. With fast connections to Web sites for online photos, audio and video files, online visitors are devoting more time to their computers.

Since February 2003, the average PC time per person among active Web users has increased approximately five hours from 25 and a half hours a month to 30 and a half hours a month.

"The correlated growth in average PC time per person is the result of broadband users' greater satisfaction with their online experience," said Jon Gibs, senior director of media, Nielsen//NetRatings said in a statement.

"The 'always on' nature of a broadband connection allows the Internet to become more entrenched in consumers' lives. In broadband consumers' minds, activities such as checking account balances, downloading music, watching streaming video and checking email become just another application of the PC rather than a separate activity that happens when they log on to the Internet," he added.

For fashionistas, that means they can get their fashion fix 24 X 7. And though this is already a cliché this time, fashion is literally available to you at the ‘click of a mouse.’