LOS ANGELES, Oct 18, 2005/ FW/ --- There is no need to introduce the Factor brothers, Davis and Dean, owners of Smashbox Studios and heirs of Max Factor cosmetics. Together with Fern Mallis, Executive Director of 7th on Sixth, their constant presence at the ‘tents’ is a reminder of their steady support for the fledging Los Angeles fashion scene.

All three are very professional and approachable, willing to help anyone who needs assistance for the shows to go on smoothly. Still, Davis Factor, in his incorrigible style stands out as a ‘man of the people.’

It might sound like a cliché, yet Davis Factor is a ‘working man’s working man.’ Dressed in jeans or carpenter pants, usually carrying a tool, Davis Factor can be seen all over Smashbox Studios ‘fixing things’ from the smallest chore of making sure a power outlet works, to having the models all lined up backstage to come on the runways just before a show starts.

And although he has a ‘permanent’ seat on the front row, he does not always take it, preferring to seat at different places that can only be presumed that he wants to know how everyone sees the catwalk.

So, forget the celebrity factor that for the past several seasons in Los Angeles has been the anchor of fashion week. It is the Davis factor that makes the place work, and in a lot of ways, together with Dean Factor and Fern Mallis, the Los Angeles fashion season will find its niche in the international fashion scene.