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Of Words & Buzzwords, Fashion and Otherwise
Milan Menswear Show Fall 2005
By: Mari Davis
DALLAS, Dec 23, 2004/ FW/ --- On the last day of November, Merriam Webster Dictionary named “blog” as the word of the year; defined in Merriam-Webster's Collegiate® Dictionary, Eleventh Edition as: ‘a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.’
And although “fashion” was not listed in Lycos’ most popular topics, (entertainment made the top of the list), there are already fashion websites that include blogs as one of its offerings, including FashionWindows wherein blogs are written everyday during the season, starting from menswear to haute couture to prêt-a-porter.
Even buzzwords in corporate America are changing. In the past years,
"At the end of the day"
"Solution"
"Thinking outside the box"
"Synergy"
"Paradigm"
"Metrics"
"Take it offline"
"Redeployed people"
"On the runway"
"Win-win"
"Value-added"
"Get on the same page"
"Customer centric"
"Generation X"
"Accountability management"
"Core competency"
"Alignment"
"Incremental"
are considered the “in” thing to say.
But, in 2004, things changed according to a research by Accountemps, the world's first and largest specialized staffing service for temporary accounting, finance and bookkeeping professionals.
The research found that the buzzwords mentioned are now considered overused and already on the list of clichés, even annoying!
The latest buzzwords are as follows:
Watercooler games (noun) -- coworker discussions
Smell test (noun) -- determining the potential success of a product; formerly "run it up the flag pole"
Critical path (noun) -- determining the appropriate steps to take
Low-hanging fruit (noun)easy opportunities for new business
Bandwidth (noun) -- the amount of time and resources needed for a project
Download (verb) -- assess the facts of a particular situation
Brain dump (noun) -- providing all of the information; typically given when someone is handing over an initiative or preparing a successor
The fashion world, like corporate America is also changing. Before, the term “fashionista” has a negative connotation and synonymous with “fashion victim.” But as it became part of the fashion jargon, the meaning changed.
The Merriam Webster Dictionary defines it as “a designer, promoter, or follower of the latest fashions;” with its etymology coming from “fashion + -ista (as in Sandinista).”
Yet, some things remain the same. Accessories, for example is still a big buzzword in fashion. A design house’s line of accessories can easily define the house, as what Prada and Gucci had done.
Their apparel lines followed later, which in turn also became part of popular culture with phrases as “full Guc” when someone is wearing an all Gucci outfit from head to toe. Prada, on the other hand became part of the title of a bestseller fictional story, “The Devil Wears Prada.”
Giorgio Armani is in a class of his own; continuously titillating the fashion world with his menswear, womenswear, accessories and home furnishings, including Armani kids!
And as Milan continues to rival Paris as the fashion capital of the world, more and more of the fashionistas, which by the way today includes also fashion journalists and editors together with the designers, promoters and PR houses and all other followers of the latest fashion, look into Italy’s second largest city for what’s new and what’s hot in the fashion world.
Seasoned designers like Alexander McQueen and Ozwald Boateng but still considered “young” compared to the established houses choose Milan to show their menswear collection.
And as Giorgio Armani, Versace, Prada and Gucci dominate the top, Byblos, Fendi, Costume National, Alexander McQueen and Ozwald Boateng also receive more than their fair share of the limelight.
So, on January 16, 2005, when the fashion flock descends in Milan to attend the season, the names are not just buzzwords. They are on the marquee!
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