“I am honoured to be presented the award as Armani Mania Man of the Year. To be acknowledged by a brand & designer who epitomizes luxury and style is mind-blowing,” said Leo Gregory in a statement after being presented the title during the GQ Men of the Year Awards.

Gregory, who is a new face to the movie-going public, will be featured as the fifth Rolling Stone in the new movie, “Stoned” about the rock band. He was seen last in “Green Street” where he played the part of a vicious, jilted football thug.

Leo Gregory joins an impressive roster of Armani Mania Men that lists Clive Owen (2004), the year he started in the award winning film Closer, David James (2003) and Ioan Gruffudd (2002).

Armani Mania, Giorgio Armani's signature fragrance, is the perfect match for these men. The trio of attributes shared by them - masculinity, individuality and character - is picked out in the blend of sweet citrus, sensual amber and musk, and rich woody textures in the scent.

With its elegant understated style it is everything you would expect from an Armani creation.