MILAN, Aug 30, 2006/ FW/ --- Three of Italy’s big fashion names, Fendi, Prada and Valentino are entering a new channel of distributions – television, as the U.S. ‘Ultimate Shopping Network’ (USN) offers accessories from the three Italian labels.

As announced today by the Los Angeles-based TV network, USN will be offering its customers luxury accessories from Fendi, Prada and Valentino, while continuing the network’s tradition of luxury for less.

USN will be offering a wide range of accessories including ultra trendy Prada sunglasses, signature monogram Fendi handbags and fine Italian leather Valentino handbags.

The handbags will retail from $325 to $450 while the sunglasses retail for just under $50 -- quite a steal compared to their original prices. USN customers are able to purchase these, and similar items, on the company's website (www.shopusn.com) or on television -- just a simple click or phone call away.

"We are thrilled to be selling such phenomenal products from the finest fashion houses in the world on the Ultimate Shopping Network," said Mark J. Miller, CEO of USN. "We look forward to expanding our presence as the preeminent TV luxury retailer."

USN has been able to acquire a hard-to-reach audience -- a customer, for premium goods at great value while shopping in the comfort of their home.

With an average price point of $400 and high ticket items such as Piaget watches going for upwards of $30,000, USN has been able to fill a void in the luxury television shopping market and create a following amongst the elite.

The USN marriage between high-end brands in fashion with television shopping continues the network's standout presence in the direct retail and television shopping industry.

Most recently, USN issued breakout announcements including partnerships with luxury chocolatier, ChocolateBox Cafe, ProStars for exclusive Dale Earnhardt Memorabilia, and Interactive Television Networks. USN is broadcast to more than 30 million aggregated U.S. households on DIRECTV Channel 345, Dish Network 223, and various cable and broadcast outlets.