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Baby Phat's New Phone
Motorola and Kimora Lee Simmons Combine Forces to Create a New Accessory that Combines High Style and Technology
New York Fashion Week Fall 2003
NEW YORK, Feb 13, 2003/ FW/ --- Last season, Russell Simmons introduced the signature
Phat Farm cell phone during his show. This season, it is his wife's turn.
Motorola, Inc. and Baby Phat,
today announced the launch of the Baby Phat by Kimora Lee Simmons Limited
Edition Motorola i95cl phone. This pearlized pink handset will be unveiled
Thursday, February 13th as part of Baby Phat's New York Fashion Week
festivities. Combining the latest communication features, sleek looks and the
color of the season, this flip phone fuses the best of technology and style to
offer consumers a new way to stay connected.
"I'm a girl's girl. I like everything with a heaping dose of femininity,"
said Kimora Lee Simmons. "It's revolutionary to target a phone to women, but
it's very much in line with the mindset of my customer. Cell phones are
intrinsic to the lifestyles of the hip-hop generation, and no brand does cell
phones better than Motorola. I'm very pleased to be partnering with them to
introduce this revolutionary concept to the market."
"Motorola is excited to be working with Kimora Lee Simmons, one of the most
influential personalities in the entertainment and fashion worlds, to develop a
branded mobile phone for a customer that insists on quality and style," said
Peter Aloumanis, vice president and general manager, U.S. Markets Division,
Motorola's iDEN(R) Subscriber Group. "Motorola mobile phones have become more
than a useful communication tool for business and to stay in touch with friends,
they have become a 'must have' accessory enabling people to make a fashion
statement."
This trend-setting, four-in-one communications tool is easily distinguished
from other handsets on the market thanks to its distinctive color, Baby Phat
logo and Kimora Simmons' signature. Bringing more than just unique style, the
new limited edition Motorola i95cl combines a digital mobile phone with a color
screen, two-way pager, wireless Internet and unique long- range walkie-talkie to
give users instant communication with one or up to one hundred people at the
touch of a button.
Additional features of the new limited edition Motorola i95cl handset include
customized musical ringtones and pre-installed applications including a slide
show featuring a sampling of Baby Phat's Spring 2003 fashion line, CalcTool,
Paddleball and Pop Pack. Built with Java technology, the phone also has the
ability to enable users to easily add ringtones and games via wireless download.
And, with voice-activated dialing, built-in speakerphone, 250-entry phone book,
VibraCall(R) alert, and Turbo Dial one-touch dialing, Kimora Lee Simmons'
signature handset gives consumers all they want and more packaged in a compact
(3.5 x 1.9 x 1.1 inches), four-ounce flip phone.
The Baby Phat by Kimora Lee Simmons Limited Edition Motorola i95cl phone will
be available beginning March 15 through the Phat Farm flagship store in New York
City's SoHo neighborhood, www.babyphat.com and all Bloomingdale's stores. To
contact Bloomingdale's please call 212-705-3030.
The suggested retail price is $549, which includes a matching earbud and Baby
Phat branded pouch.
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Kimora Lee Simmons (left)
(Photo by Visko Hatfield)
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