NEW YORK, Feb 11, 2005/ FW/ --- It was launched in Paris last October during the Prêt-a-porter season. Now, it’s New York’s turn, as the dynamic design duo graced Saks Fifth Avenue to launch their latest creation, the perfume Flowerbomb.

In a cold winter night at the Big Apple, when the wind chill factor brought the temperature down below freezing, Viktor Horsting and Rolf Snoeren warmed up the night with Flowerbomb, a scent which is a conflation of jasmine, orange tree, orchid, freesia, rose and patchouli.

With the bottle shaped like a hand grenade that promises to detonate in a blissful explosion of blooms, Flowerbomb is a vaporous blanket of petals.

And there was an explosion last night – fun and glamour as guests were greeted with 50 models wearing black & white tuxedo tights holding a bottle of Flowerbomb.

Actually, even before you enter, the corner store window at Saks Fifth Avenue already announces the launch of the perfume and its availability at the store.

So, with invitations in hand, guests entered the magical world of Viktor & Rolf, where fashion is alchemy and perfumes detonate into a blissful explosion of blooms.

For more information about Viktor & Rolf and Flowerbomb, please log on: www.viktor-rolf.com

Viktor & Rolf's Flowerbomb

Viktor & Rolf's Flowerbomb

Viktor & Rolf's Flowerbomb

Viktor & Rolf's Flowerbomb