LOS ANGELES, Jul 19, 2005/ FW/ --- The CFDA joins the online marketplace as it launches 7TH ON SALE Online from November 10 – December 7, 2005 at eBay, making fashion history at the same time as world's largest online sample sale of designer items for women, men, children and the home hits the internet.

Introducing a new format after 10 years absence, 7th On Sale Online is a fundraising event benefiting the CFDA- Vogue Initiative / New York City AIDS Fund in its fight against HIV/AIDS.

"The need for our industry to host this event is acute," said Peter Arnold in a statement. "7TH ON SALE was an unprecedented effort by the fashion community which had a very beneficial result for the HIV/AIDS community. But, this issue hasn't gone away."

From 1990 to 1995, 7th on Sale has raised over $10 million to fight against the HIV/AIDS epidemic. With its 2005 return, it promises to be bigger and better as it targets a bigger audience with CFDA’s collaboration with eBay.

"Bringing 7th on Sale to the eBay marketplace will allow more people to be a part of this important fund raising effort," commented Meg Whitman, President and CEO of eBay in a statement. "

We're proud to work with the CFDA and Vogue to open the doors of 7th on Sale to a global audience of fashion enthusiasts and eBay users."

The sale will kick-off with a black-tie 7TH ON SALE ONLINE gala party on November 10th in New York -- marking the beginning of the charity auction on eBay which will run for four weeks.

The gala, to be attended by fashion VIPs, celebrities and supporters of 7TH ON SALE ONLINE, will include shopping for exclusive items in a boutique setting designed by Linda Fargo of Bergdorf Goodman, as well as the commencement of the online sample sale at special eBay terminals set up throughout the space.

Honorary Chairs for this year's sale are Kenneth Cole, CFDA Board Member and Chairman of amfAR; Meg Whitman, President and CEO of eBay; Domenico Dolce and Stefano Gabbana; and Anna Wintour, the Editor-in-Chief of Vogue. Co-Chairs Marc Jacobs, Donna Karan and Michael Kors, as well as an impressive Benefit Committee, guarantee that 7TH ON SALE ONLINE will be a major event for both fundraising and awareness.