LOS ANGELES, Jul 24, 2005/ FW/ --- We know them better with their brown trucks. Come September in Bryant Park, the fashion world will meet UPS a different way, the catwalk, as the shipping company ‘Delivers Fashion’s Future.’

In collaboration with 7th on Sixth, the producers of Olympus Fashion Week (New York Fashion Week), UPS is sponsoring 10 emerging designers to show their collection in a new show space under the tents at Bryant Park.

"This is a project that has been close to our hearts at 7th on Sixth and we couldn't be more excited to finally have a sponsor with the vision to make it a reality," said Fern Mallis, Executive Director of 7th on Sixth and Vice-President of IMG in a statement.

Expected to house 10 shows, the UPS Delivering Fashion's Future venue will be able to accommodate as many as 300 guests, seated and standing.

Included with the venue are all of the state-of-the-art professional services and amenities offered in all of the 7th on Sixth venues including a fully equipped backstage area and an expert design team for lighting, sound, stage and production.

Additional benefits to these emerging designers will include signage, inclusion on the official Web site and in the Olympus Fashion Week program and copies of the registered press and industry lists.

A panel of industry experts and insiders will select up to 10 designers for the event. Designers selected to show in the UPS venue need to be in business for at least one year and have had at least two seasons of collections in stores.

UPS is underwriting the cost of construction for the fourth venue as well as the venue rental fees. Interested designers can submit materials, including pictures of their work, press clips and a cover letter to:

7th on Sixth/UPS Delivers Fashion's Future
420 West 45th Street
New York, NY 10036

Materials submitted will not be returned. Phone, email and personal solicitations will not be reviewed.

Additional information can be found at www.olympusfashionweek.com