This Business Called Fashion
New York Fashion Week Spring 2006
By: Mari Davis
Photo below: From the Kenneth Cole Fall 2005 collection
Photos by FW
Aside from publicity, promotion and cross marketing, as a reason that the fashion industry attracts other industries, the 'all encompassing' nature of the business makes it very attractive.
Let’s start with shipping. (See the connection with UPS?) From the factory to the sales floor, merchandise has to be shipped by air, by land or by sea. UPS had been servicing the fashion industry for a long time without the general public knowing about it.
With the UPS sponsored catwalk presentations in Bryant Park, that fact is highlighted and put in the public eye.
The car companies have also been a part of the fashion industry for a long time, and it is not because of their cars, but because of the engines they manufacture. Both General Motors and Mercedes Benz make engines for trucks and semis, the same vehicles that are used to transport apparel from the warehouse to the store.
The list goes on and on. If we really look at it, there are other industries that are more directly related to the fashion industry, but the general population does not see it.
The cattle industry is not just about beef. It is also about leather! All those leather bags and shoes, well, they come from cattle ranches all over the world.
So, don’t be surprised if one day, you see the Cattlemen Association as a sponsor during fashion week.
Even Microsoft and other big software companies are involved. With billing, shipping and even pattern making computerized nowadays, including network systems in fashion houses, it is not far off when we hear Microsoft Fashion Week or Intel Fashion Week!
So, this business called fashion is not just about glamour. It is also about hardworking men and women from all walks of life employed by different companies from different industries so that the fashion houses can bring to you the latest fashion fix!
Previous:
[1]
[3]
[3]
|