PSP™ (Playstation®Portable) Enters the Fashion World
New York Fashion Week Spring 2006
By: Mari Davis
DALLAS, Sep 1, 2005/ FW/ --- Technology continues to march into the fashion world as entertainment giant Sony takes modish technology to the next level with an exclusive designer accessories show featuring top fashion designers and emerging design talents.
Called Prêt-a-PSP, the fashion show is one of the surprises during the New York Spring 2006 season as L.A.M.B., Anna Sui, Christian Louboutin, Tommy Hilfiger, J. Mendel, Earnest Sewn, Lulu Guinness, adidas Respect M.E. by Missy Elliott, and Martine Sitbon reveal their exclusive PSP accessories to an elite, invite-only crowd of celebrities and fashionistas.
Acclaimed as the hottest lifestyle accessory of the year, the PSP™ is considered as the first truly integrated portable entertainment system designed to provide a comprehensive entertainment experience from games to movies, music to photos, including wireless connectivity.
During Prêt-a-PSP fashion show, slated at the Skylight Studios in New York City's hip West Village, exclusive cases will hit the runway paired with some of the hottest looks as style by famed celebrity stylist Rachel Zoe and modeled by celebrities and supermodels including Nicky Hilton.
Prêt-a-PSP will be a unique showcase where technology, design and fashion will come together on the catwalk.
"We are pleased to be working with these elite designers as they showcase the true portability of PSP and establish it as a must-have accessory for today's mobile lifestyle where fashion and technology go hand-in-hand," said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America in a statement.
Following a record-setting launch in March, PSP is fast becoming a cultural icon and has proven to be a market altering force with close to 2 million units sold in North America in just five short months.
The PSP is available for a suggested retail price of $249.99 (USD) in a PSP Value Pack. There are currently more than 35 games available for PSP on its custom- designed format, Universal Media Disc, and more than 125 feature films, TV programs and videos from major studios, combining to create an unmatched library of entertainment content.
For more information about PSP, please log on:
www.playstation.com
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